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Market Development

The GO Market Development Award focuses specifically on the success achieved by an organisation in undertaking market development in areas such as market testing, market management, supplier engagement and market analysis.

It recognises buyers that broaden their understanding of the marketplace as part of their procurement activity, becoming smart and informed customers.

Entries should define, in terms of commercial awareness, how the authority aligned its market engagement to capture data and insight to size and scope markets, to identify potential new suppliers, to reduce risk and/or to shape a market sector, ensure there is sufficient capacity, capability and competition to provide the entrant with a VFM sustainable solution.

A GO Awards submission in this category must cover activity during the period April 2017 to April 2019. The contract or initiative related to the submission must have commenced during this period to be eligible.

This award is open to open to public and third sector organisations.

1Please describe the business problem or challenge that led the organisation in the direction of market development.
2What level of engagement/analysis was undertaken? Who was included in the engagement/analysis, such as suppliers, stakeholders, end users or industry experts and what influence did that have on shaping the procurement scope?
3What issues did the market itself highlight and how successful was this process in delivering the right providers to participate in the procurement process?
4What aspects of implementing market development were the most challenging to overcome, and how has this been achieved?
5What were the expected outcomes of the engagement/analysis and what success has been achieved to date? How have you managed to measure the success of the engagement/analysis? Please provide evidence of anticipated outcomes, feedback received and any measurable benefits achieved.
6How has your organisation spread the benefit of this approach to other organisations or stakeholders, and with what effect? Has the process been adopted by any other organisation?
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