The GO Market Development Award focuses specifically on the success achieved by an organisation in undertaking market development in areas such as market testing, market management, supplier engagement and market analysis.
It recognises buyers that broaden their understanding of the marketplace as part of their procurement activity, becoming smart and informed customers.
Entries should define, in terms of commercial awareness, how the authority aligned its market engagement to capture data and insight to size and scope markets, to identify potential new suppliers, to reduce risk and/or to shape a market sector, ensure there is sufficient capacity, capability and competition to provide the entrant with a VFM sustainable solution.
A GO Awards submission in this category must cover activity during the period April 2017 to April 2019. The contract or initiative related to the submission must have commenced during this period to be eligible.
This award is open to open to public and third sector organisations.